Chanel launched its new Coco Mademoiselle Crush Absolu fragrance with a star-studded party at Balthazar in SoHo during New York Fashion Week, Variety reports.
Why it matters: The high-profile gathering set a glamorous tone for the fashion week by blending celebrity culture, live music, and classic New York nightlife.
- Attendees rocked out to performances by indie band Balu Brigada, according to Variety.